Hedgefield Quarterly Review 2021.2

Hey there! In the Hedgefield Quarterly Review I look back at the work I did in the past three months, both as a diary for myself and a way to consistently update you on what I’m up to. I talk project details, achievements, and the highs and lows of self-employment. Come follow along!

You can find older entries here.

At the start of the month I wrapped up work on the second book from The Recharge Company. They’ve been a longtime client, and this time they bundled all their wisdom to help you get the most out of life. I drew a series of more abstract illustrations and mental models to make the book more visually pleasing to read through.

https://worksmartplaysmart.nl

I was also asked to make another animation for Contronics Dry Misting, which you may remember I created an elaborate animation for last year. This year was their 40th anniversary, and this time they commissioned a motion-graphics-esque video to celebrate their accomplishments.

It wasn’t a style I had worked a lot in before, and the deadline was tight, so I was a little worried, but in the end I managed to bang this thing out in about three or four days, surprising even myself. Pretty pleased with the result!

And for the final project in the work-for-hire category, a local marketing agency asked me to create some comic pages to promote a shoe brand. The scripts were prepared for me, so I could do what I do best and create some cool page layouts and linework. At least, I thought so, turns out the client was too smitten with the tight vector style of the concept mockup made by the agency, and that’s not a style that suits me particularly well. So unfortunately after trying a bunch of designs I had to pass on that one, but hey, that also happens sometime.s No hard feelings.

And of course work for app startup Immer continued as well. We shipped an update that adds reminders, and next quarter there will be a long-awaited update that adds discovery and search, along with a bunch more books, something I’m personally very excited about.

So I think it’s safe to say business is good. And while all of that is fantastic, it was also eating time away from the further development of my game idea that I mentioned last time. And from what time I could put in, I started to get the idea that this was going to be a big undertaking. Like applying-for-funding-and-assembling-a-team big. And then there’s my part-time day job too! So I had to make a decision that I’ve been considering, pondering, and putting off for quite some time now.

I quit my job.

I’ve spent more than five great years doing UX design and branding for Yoast, and it’s been a wonderful safe haven, but faced with all the possibilities in front of me currently, I had to admit that SEO just isn’t where my passion lies. I enjoyed solving the design puzzles it threw at me, and it taught me a ton, but I have no ambition to dive further into that world and master that product or domain. So it was time to move on.

That was a scary decision! And I’m going to miss having my co-designers to bounce around ideas with, but getting to spend more time with the projects I love is already giving me much renewed energy. I look forward to the months to come, getting settled into this crazy new routine, and I’ll take you along for the ride!

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